How To EASILY Get Others to DUPLICATE You…
October 8, 2008
Do you ever feel like you bought a business in a box, but that a few parts might be missing? You know… The pieces that actually make it go and produce?
Well, if you feel like that, it’s because you’re right.
Ray Kroc, the franchise master of McDonald’s was a genius in more ways than one.
A networking business has been compared to a McDonald’s franchise in many ways, on many occasions. If you haven’t come across these comparisons before, I’m sure you can quickly think of a few on your own.
Ray’s primary mission was to sell McDonald’s franchises to franchise buyers, which then sell the burgers to the customers. More franchises = more burgers sold.
Pretty simple.
Our job as networkers is no different. We sell our franchise opportunity to others, and collectively market the product to the end consumer.
Here’s the interesting part to this…
McDonald’s food sucks. It’s about as far from good, fresh, quality food that you can get.
Yet it’s the largest and most successful franchise and fast food restaurant in the history of human kind.
How in the world is that possible!?
Well, this is exactly where the genius of Ray Kroc becomes apparent…
Ray knew the product wasn’t going to be the initial key to success for his franchise buyers, just as your product is not the initial key to your success in your mlm business. Having a good product is important after the fact… Once you actually have customers. Then it’s critical to give them exactly what they want.
The key to McDonald’s success with both franchise owners and customers, was their duplicatable system.
So Ray sold them EXACTLY what they wanted, which wasn’t a restaurant, but a machine that acquired customers, and turned them into cash.
He didn’t sell them the food, he sold them a system.
All they did was flip the switches, that ran the machine, which did the majority of the work behind the scenes.
The competition didn’t have a chance. Ray’s system was like a greased chute. You turn it on, and it churns out a predictable end result every time.
As these machines popped up around the country, the end product to the consumer became more than just food. It became the predictable expectation and atmosphere provided by Ray’s magical machines.
And THAT is what McDonald’s provides better than anyone else in the world. That is their TRUE product to the consumer.
You go to McDonald’s because you know exactly what to expect. It’s a comfort for people.
Be smart.
Do what Ray did.
People get rich in this world by solving other people’s problems, and when you sell someone your opportunity, you are not solving a problem, you are giving them a bigger one!
‘Congrats, you own the hottest networking business in the industry! (Slap on the butt), Now go get’em tiger!’
Product and comp plans don’t make you successful. Systems do. And when I say systems, I mean a complete system which includes the pieces that bring in your customers (ads), sell them your product (marketing), and then deliver the goods.
These machines (ads and marketing) should be doing the work for you. All you need to do is push the ‘Go Button’ and become buddies (customer service, cashiers) with the folks who come through the system. Not because you are unskilled or lazy, but because a system is duplicatable and you are not.
It provides a predictable result.
Show them and sell them a system for attaining the results they want, and they could care less about ORAC values, price points, and competition.
Solve their problem.
Why do other networkers call my partners and I to join our team daily?
Because we are selling them what they want: A system that produces results.
Get a copy of the one and only instruction manual in this industry that tells it how it is, and will show you how to turn your business into the ultimate franchise system.
Learn how to create the machines that bring in the customers.
Learn how to create the marketing that sells them on your product or service.
Learn how to build a duplicatable system so effective, that anyone who bothers to show up to work will be successful.
Learn how to become the Ray Kroc of networking and leave the competition’s head spinning.
It’s not that hard, it’s just that no one’s bothered to show you how to do it yet…
I Will: Click Here
Best,
Sarah Tapp
Ruby BeachBody Coach
707-789-9106
American Diabetes Association – Step Out program.
We are teaming up in support of our diabetic friends and our new Project You – Type II program.
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An Update on Beachbody’s ADA endorsement
and Project You Type II!
This information was provided by Linda York – Project Manager for Project You – Type II
NOTE: This news is for informational purposes only and should not be used as content for web or direct marketing.
Beachbody decided in the Fall of 2007 that an important part of attacking the obesity epidemic was to create a program for the 21 million people in this country diagnosed with type 2 diabetes, and in addition, use the program to target the over 58 million people who have not been diagnosed yet but are considered pre diabetic.
One of Beachbody’s most respected trainers, Kathy Smith, had a similar idea and the decision was made to take her award winning exercise program (which is for people of different fitness levels), and create a series of simple, easy to use tools that would help people understand how to eat correctly for type 2, plan meals, give a series of recipes and meal planning combo cards that would make it easy to get started on a weight loss program that was healthy and fit the diabetic lifestyle. In addition, we undertook to overhaul the directions for exercise for diabetics so that the issues that had to be taken into account when doing exercise were incorporated as well.
When the decision to move forward with this project was made, we contacted the ADA to propose that we become partners in educating people, providing them a program to lose weight, exercise and adopt a healthy lifestyle, and to raise money and awareness for the ADA through donating a percentage of the sales of this new product to them. The ADA was excited about our proposal. The importance of creating a product that met their exacting guidelines was an important consideration as we went forward with creating the content.
Working with Certified Diabetes Instructors (headed by Marlisa Brown) the eating and exercise content has been developed in accordance with the ADA guidelines and will be sent to Nancy Stinson-Harris at the ADA for their final review. We have completed an agreement with one of the largest chapters of the ADA in Los Angeles to be a sponsor of the LA walk in October, and received the ADA support, acknowledgment and endorsement as a partner.
The walks are the biggest fundraisers the ADA sponsors across the country and they are open to any coach who wants to participate alone or by creating teams of walkers.
The due date for “Kathy Smith’s project: You Type 2″ is to make it available in June (probably mid-June). We will proudly put the ADA seal on our work, and an official notification will be sent out from the national office of the ADA in Washington about the availability of this exciting new product.
So the order of events will be final review by the ADA of the project components, manufacturing of the product, availability of coach education material, launch on the BB and TBB websites.
Please feel free to direct any questions you have to me, and I will be checking with Jane Warner, the President of the ADA in Los Angeles to provide more information. She will also be creating a training program that will available to all coaches on the best way to organize the walks.
One last thing, we have met with Senator Barbara Boxer’s representative, because she has been very involved in sponsoring initiatives in Congress to address the diabetes epidemic, and we expect a letter of commendation from her for the work we are doing with the ADA and the programs that are created at Beachbody that promote and teach people how to have a healthy lifestyle.
Just an exciting note, the product we are creating is unique in the marketplace. We have a way of creating meals, the Combo Card System that provides people with a deck of cards that have breakfasts, lunches, dinners, and snacks. All you have to do is pick any card from each meal and 2-3 snacks and who have a complete day of healthy eating that keeps your carb level even all day long and results in curbing your appetite, increasing your energy and keeping you on track with good diabetic care.
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Create a Tremendous Day!
Sarah Tapp
Ruby Independent BeachBody Coach
707.789.9106
*** See what I’m Excited about ***
http://www.sarahtapp.com – NEW!
